MARKETING & COMMUNICATIONS PORTFOLIO
Digital Communication & Multimedia Design student, exploring the space where strategic thinking meets creative execution.
“I enjoy the part before the design begins, figuring out what should be created, for whom, and why.”
MARKETING INTERN → MARKETING EXECUTIVE
Where I learned to turn creative ideas into real marketing work.
At Wondersound, I developed three core capabilities that shaped how I approach marketing today.
From social content to campaign visuals, I learned to translate one brand direction across multiple touchpoints.
Planning, coordination and on-ground execution taught me how ideas behave outside the screen.
Audience observation, competitor analysis and performance data helped me make more informed creative decisions.
Beyond execution, these were the outcomes I am most proud of at Wondersound.
Worked across Sales, Academic Operations and Marketing to build a more structured process for planning, executing and managing marketing activities.
Planned and produced customer-facing events that helped strengthen relationships with students and parents, supporting long-term trust and loyalty.
Helped the center reach its highest monthly revenue in three years of operation in June 2026, while generating VND 50M+ during a one-week sales rotation.
UNIVERSITY OF ECONOMICS HO CHI MINH CITY
My academic background connects communication, creative thinking and digital design. I turn ideas into visual systems, campaigns and brand experiences through research and hands-on projects.
A selection of projects where I took an active role in shaping the idea, communication and execution.
A student-led fundraising campaign combining merchandise, creative products and on-campus selling to support animal welfare.
As Communication Lead, I led the campaign’s communication direction and execution, turning a student fundraising idea into a real product-selling experience.
A student campaign built around succulent products, combining visual communication, packaging and interactive digital experiences to create a more engaging product journey.
As Communication & Design Lead, I led the campaign’s communication direction and visual execution, supported product sourcing, and personally developed the TikTok AR effect integrated into the packaging experience.
A culture-inspired product concept bringing traditional Tết rituals closer to modern urban life.
From field research to a cultural product concept — turning what people shared into a direction for preserving Tết traditions.
Working in a team of ten, we developed a Lunar Calendar Box for a nonprofit student project exploring how cultural inspiration could become a product with business potential. The concept aimed to preserve traditional Tết practices that are becoming less visible in urban life.
I led the market research and selected the Lunar Calendar Box as our product direction. I collected data and conducted in-depth interviews at locations including book streets and markets, gathering insights to guide the concept through development.
The project received the highest grade among the class projects. It strengthened my ability to connect field research, cultural understanding and product decisions.
A communication product for UEH, connecting a physical train ticket with an interactive TikTok AR experience.
Created for UEH’s 50-year journey, this project combines communication design with NFC technology and augmented reality. An NFC tag embedded in the train ticket links to a TikTok effect when a compatible phone is brought close — inviting audiences to take the experience beyond the printed product.
I led the overall project, created the 3D assets and built the AR effect. My work connected the physical product, visual direction and digital interaction into one communication experience.
An interactive AR experience exploring Vietnamese ancestral worship — connecting cultural memory with a new way to experience it.
Linh Điệp Hồi Hương explores the spiritual meaning and visual beauty of ancestral worship in Vietnamese life. The project presents the ancestral altar as a connection between generations, linking the past with the present through an interactive digital experience.
Viewers scan the poster’s QR code in TikTok, hold their phone horizontally and point the rear camera at the artwork. An AR altar space appears, inviting them to tap and explore.
Three individual university projects, independently conceptualised and produced in Blender and After Effects. Each received a high grade, exploring logo animation, live-action integration and brand motion graphics.
A 3D logo animation exploring form, lighting and movement.
Camera tracking and compositing, bringing a 3D logo into live-action footage.
A brand motion study using animated type, shapes and transitions.
“Ngừng chạy, thả giấc say.”
One of my most personal proposals. I led the project’s concept, visual direction and design, using Blender to translate a repositioning strategy into detailed 3D experiences.
A distinctive mobile retreat concept combining a King Koil sleep space, a lounge and a proposed VR travel experience — making premium rest something people could step inside and feel.
Carefully composed showroom renders, warm lighting and an immersive screening-room concept bring the brand’s promise of rest into a tangible spatial experience. The proposal connects retail, storytelling and product trial through one coherent visual direction.
“Dare to Try Life’s Good” — a Gen Z campaign proposal connecting brand strategy, on-site experiences and UGC.
“Dream a Big Dream” — Mơ tròn, sống trọn. An integrated campaign proposal connecting restful sleep with personal aspirations through AR, pop-up experiences and an in-store exhibition.
A research booklet behind the Lunar New Year Countdown Box. Leading market surveys, in-depth interviews and data analysis strengthened my practical research skills and helped me translate findings into product and design decisions.